Ad slots during Asia Cup 2025 are priced up to Rs. 16 lakh for 10 seconds, with India-Pakistan matches operating the highest rates of Ad; Sony is offering digital ad packages and premier TV
For the Asia Cup 2025, broadcasters of India are setting sharp ad rates, with match between India and Pakistan matches operating the biggest demand.
Sony Pictures Networks India (SPNI), the media rights holder till 2031, has rated TV ads for India matches at Rs 14 lakh- Rs 16 lakh per 10 seconds, as per a report by The Economic Times for india matches. The Asia Cup matches will air on Sony Sports Network and stream on SonyLIV.
Ad packages on TV
- Co-presenting sponsorship: Rs. 18 crore
- Associate sponsorship : Rs 13 crore
- Spot-buy package (all India and non-Indian games) : Rs. 16 lakh per 10 seconds, or Rs 4.48 crore
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Digital deals on SonyLIV
- Co-presenting and highlights partner: Rs. 30 crores each
- Co-powered – by package: Rs. 18 crore
- 30% of all digital ads are reserved for India matches
Ads rates by format - Pre-rolls: Rs 275 per 10 seconds ( Rs 500 for India games; Rs 750 for India-Pakistan)
- Mid-rolls: Rs 225 (Rs 400 for India games; Rs 600 for India – Pakistan)
- Connected TV ads: Rs 450 (Rs 800 for India games; Rs 1200 for India-Pakistan)
The big picture - The Asia Cup 2025 matches will be played in the T20 format with eight teams and 19 matches, in which there is three India-Pakistan matches.
- The Asian Cricket Council has already brought in sponsors such as DP World (title sponsor), Groww (global sponsors), Wonder Cement and Spinny
- Official partners include Royal Stag, Haier, Packaged Drinking Water, Ozone and Daikin
Sponsorship Value
The news report told, media agencies estimate these deals range between Rs 10 crore and Rs 20 crore.
