18th season of IPL is bigger than ever as viewership numbers for the opening weekend, for both TV and digital, see a rapid ascent. The IPL 2025 has gotten off to an explosive begin with respect to viewership numbers. JioHotstar, who is the streaming platform for IPL of this year, notched up 137 crore views on its digital platform in the first weekend of the tournament, its highest ever number.
This is an increment of 35% year-on-year (YoY). The total peak concurrency of 3.4 crore, and 2186 crore minutes of watch time in the opening three matches. On the streaming platform the increase in viewership is thanks to a 54% uptick in CTV ( Connected Television) consumption, as per multiple reports. This growth was not restricted to only streaming as its partner channel, Star Sports, achieved 25.3 crore viewers – also the most recorded figure- marking a 14% growth YoY.
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Streaming platform Star Sports and JioHotstar network recorded a combined 4956 crore minutes of accumulative watch time, which is also a historic high.
