Opening day of IPL 2024 registered a watch-time of 1276 crore minutes-the highest-ever for any season for the first day.The 17th edition of the Indian Premier League opened to blockbuster viewership number. Total of 16.8 crore viewers watched first game of TATA IPL 2024 between Royal Challengers Bengaluru and Chennai super Kings on 22 March 2024.
( Image Source: Gulte.com)
The 17th season of IPL that means TATA IPL 2024 was also witnessed the highest-ever peak TV concurrency for an opening day, with 6.1 crores viewers watching simultaneously on the Disney Star network.
“870 crore minutes had recorded by Disney Star on the IPL’s opening day in 2023.comparison to last season there is a growth of 16 percent in TV consumption” the company informed.
In the TATA IPL 2024 opening match defending champion Chennai super Kings defeated Royal Challengers Bengaluru by Six wickets.The capacity of Live cricket to aggregate audiences on TV provides a blockbuster start to the tournament.A resealed said ” We will continue this magic of one of the world’s biggest sporting events to take forward and deliver unexampled viewership”.
The channel told this record-breaking TV viewership on opening ceremony comes on the back of an array of programmers in the lead-up to the 17th season which attracted more than 24.5 crores viewers till a week before of start of the TATA IPL 2024 season.
On digital space,Jiocinema having 11.3 crores viewers on the first day of the IPL.This was registered a 51 percent jump over day one of IPL 2023. On jiocinema its was 660 crores minutes total watch time.